Social Media
Behind-the-scenes concepts that shape how social platforms work.
Algorithm
A system that analyzes user behavior to decide which content is shown first and which is hidden.
Engagement
User interactions such as views, reactions, and shares that show how interesting content is.
Reach
The number of unique users who see a piece of content at least once.
Impressions
The total number of times content is displayed, even if shown to the same user multiple times.
Shadowban
A hidden restriction that reduces content visibility without notifying the user.
Content Moderation
The process of reviewing, filtering, and removing content based on platform rules.
Virality
The ability of content to spread rapidly across users and networks.
Echo Chamber
An environment where users mainly see opinions that match their own views.
Social Proof
Psychological influence created by visible reactions like likes, followers, and shares.
Influencer
A user whose content and opinions can affect the behavior of a large audience.
Monetization
Ways users or platforms generate income from content and audience attention.
Digital Footprint
Data and traces created by user activity across social platforms over time.